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Disney+ Ad-Free Hits $21.49. The $12.99 Bundle Is the Real Play
Disney raised ad-free Disney+ and Hulu by $2.50 but left one bundle alone. Here's who pays more, when it starts, and the cheapest way to keep watching.
Prices last read 2026-09-28
Short answer
If you watch both services, the ad-supported Disney+/Hulu bundle is now the obvious choice. Reports say it stayed at $12.99 while every ad-free plan went up.According to MacRumors and CBS News, Disney+ Premium and Hulu Premium each went from $18.99 to $21.49 a month on September 23, 2026. The ad-supported standalone plans rose from $11.99 to $12.49, and the ad-free Disney+/Hulu bundle rose from $19.99 to $21.99. The ad-supported Disney+/Hulu bundle stayed at $12.99. New subscribers pay the new prices now. MacRumors reports that existing subscribers pay them from their next monthly bill.Source: Disney+ and Hulu Raise Prices Again, Ad-Free Plans Now $21.49 – MacRumors · 2026-09-28; Disney is raising prices for Disney+ and Hulu – CBS News · 2026-09-28
What changed on September 23
MacRumors reported the increase on September 23, 2026. Ad-free plans went up by $2 to $2.50 a month, while ad-supported plans went up by 50 cents. Bundles went up too. According to MacRumors, the ad-supported Disney+/ESPN/Hulu bundle rose from $19.99 to $21.99, and the ad-free Disney+/Hulu/ESPN Select bundle rose from $29.99 to $32.99. The ad-supported and ad-free Disney+/Hulu/HBO Max bundles each rose by $2. CBS News reports that the ESPN Unlimited bundles did not change. MacRumors notes that Disney+ launched at $6.99 in November 2019.
Source: Disney+ and Hulu Raise Prices Again, Ad-Free Plans Now $21.49 – MacRumors · 2026-09-28; Disney is raising prices for Disney+ and Hulu – CBS News · 2026-09-28
Who is affected: US subscribers. According to TechRadar, Disney has not announced price changes for the UK, Europe or Australia. As its reason for the increase, TechRadar quotes Disney saying it continues to 'significantly invest in enhancements to Disney+ — new technology, features, and personalization.' CBS News says existing subscribers will see the new prices starting next month. MacRumors puts it at your next monthly bill. Either way, if you're already subscribed, you still have time to decide before the higher charge.
Source: The 2026 Disney+ and Hulu price increase has arrived – TechRadar via Yahoo Tech · 2026-09-28; Disney is raising prices for Disney+ and Hulu – CBS News · 2026-09-28; Disney+ and Hulu Raise Prices Again, Ad-Free Plans Now $21.49 – MacRumors · 2026-09-28
The math Disney wants you to do
Using the reported prices: the ad-supported Disney+/Hulu bundle ($12.99) costs 50 cents more than ad-supported Disney+ alone ($12.49). The ad-free bundle ($21.99) costs 50 cents more than ad-free Disney+ alone ($21.49). Paying for both ad-free services separately would cost $42.98 a month. Going from the ad-free bundle to the ad-supported bundle saves $9 a month.
Source: Disney+ and Hulu Raise Prices Again, Ad-Free Plans Now $21.49 – MacRumors · 2026-09-28
Our take: freezing the ad bundle wasn't generous. It was the point of the whole increase. Disney raised the ad-free price by $2 to $2.50 and left the one plan that bundles two services with ads alone. That's a clear push toward ads. The price of watching without ads is now 'premium,' and the ad-supported bundle is being set up as the plan most people will end up on. Ad-free standalone Disney+ at $21.49 is the most overpriced plan in this lineup. If you're paying that for only one service, you're paying extra for the Disney+ name.
Switch to ads, keep ad-free, or cancel?
Pick your lane
- You watch both Disney+ and Hulu and can put up with ads: switch to the $12.99 ad-supported bundle. Among the plans in this article, it's the cheapest way to get both.
- You watch only Disney+ with ads: for 50 cents more, the ad-supported bundle adds Hulu.
- You're on standalone ad-free Disney+ or Hulu: the ad-free bundle costs 50 cents more and includes the other service. Don't keep paying for just one.
- You watch mostly one show or season: cancel after it ends and resubscribe when something new comes out. Cancellation takes effect at the end of your billing period, so you keep what you've already paid for.
- You're billed through a phone carrier or another partner: check with them how any plan change or cancellation works before you do it.
We reserve the right to change our pricing. In the event of a price change, we will attempt to notify you in advance of the change
Disney+, ESPN, and Hulu Subscriber Agreement (archive version marked 'Updated: October 17, 2025')Source: Subscriber Agreement Archive – Disney+ · 2026-09-28
Why this matters: the same agreement says you can cancel any time before the end of your current billing period, and the cancellation takes effect at the end of that period. The Hulu agreement on the same archive page says the same thing. So if you cancel before the higher price starts, you still get the time you've already paid for. This quote comes from Disney's archived agreement page. Check the current version in your account before you rely on the exact wording.
Source: Subscriber Agreement Archive – Disney+ · 2026-09-28
Before you switch
Check your next billing date and who bills you before you change plans. If you have a promotional rate, find out whether it ends when you switch. After you decide, set a calendar reminder a few days before the next charge.
| Services | Official | Shared | Gap |
|---|---|---|---|
| Disney+ | $8.56 | $3.55 | 59% |
Every price on this page was read on 2026-09-24.
Optional: if you're comparing ways to pay, the link below goes to a third-party seller listing. It isn't official Disney+ access, and we're not endorsing it. Your subscription is still covered by Disney's own terms.
See Disney+ seller listings on SlotPrices. That link carries our partner code Sk52g, which is how a purchase is attributed to this site. Promotion code UPD3S.
Sources (read 2026-09-28)